Brand Standards

CraftJam Brand Standards

CraftJam: Online, team building, craft workshops for corporate clients.

The Challenge: Aligning our brand across all platforms.

CraftJam began first as an in-person event company for corporate and public craft team building. When Covid struck CraftJam successfully pivoted to virtual teambuilding events. With over 6 years worth of materials with no cohesive set of visual standards we needed to streamline the look and the process of creating our assets.

The Solution: What resulted was the creation of a far-reaching handbook of visual, copy, and text standards. This included templates that non-design team members can easily use to create their own materials.