Website Design and Wireframes

CraftJam Pricing Page

CraftJam: Online, team building, craft workshops for corporate clients.

The Challenge: Marketing our new pricing structure to clients.

CraftJam launched a new SaaS-inspired pricing model for corporate customers, to encourage clients to adopt a programming approach to their corporate events.

I had the role of leading the pricing restructure to clearly communicate the benefits of each pricing tier. We modeled this structure off of other subscription pricing models with the basis that doing consistent creative activities and team building has mental health and creative benefits.

The pricing page project encompassed copywriting, prototyping the pricing page through Figma, and running user testing. We then collaborated with a web design agency to implement the page on our site.